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Defining the undefinable.


Analytics and insights that measure influence
at the convergence of earned, owned and paid media.

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Defining the undefinable.


Analytics and insights that measure influence
at the convergence of earned, owned and paid media.

 

Strategic marketing requires art & science.
We provide the former. ƒ(IQ) delivers the latter.

United Entertainment Group is proud to announce ƒ(IQ), our proprietary platform built to
research, identify, target and analyze the audiences and influencers that shape popular culture.

 
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ƒ(IQ) stands for
Functional Intelligence


It is the collection of data and technology that makes us smarter.

ƒ(IQ) stands for
Functional Intelligence


It is the collection of data and technology that makes us smarter.

Why we built the ƒ(IQ) platform.

As marketers, we harness the power of the digital age for our brands. From strategy to implementation, we unlock innovative opportunities for creating and delivering content across multiple platforms to drive authentic engagement
with the consumers that matter.

We developed ƒ(IQ) to: 

Discover the people and platforms that truly influence consumers

 

Effectively measure the impact of our digital strategies and activations

 

Create a comprehensive, end-to-end solution to manage digital campaigns

 

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Intuitive software and innovative partners


Intuitive software and innovative partners


The perfect platform for every campaign.

The ƒ(IQ) dashboard enhances our decision-making throughout the campaign lifecycle, from inception to completion.

D i s c o v e r y

T r a c k i n g

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R e p o r t i n g

 

Identify & Evaluate

We utilize a customized talent database for search, identification, and detailed audience insights.


Optimize & Engage

We leverage first-party data and social listening tools to manage and monitor the campaign life cycle.


Measure & Analyze

We calculate campaign performance, brand lift and quantifiable metrics to deliver effective results.


 

Create better content. Deliver more impactful results.

The ƒ(IQ) platform is currently live and available exclusively to clients of United Entertainment Group.
For more information, please contact the team.